Besides being one of the trendiest topics in online marketing, Conversion Rate Optimization (CRO) is also a key factor in making your product successful and saving you a lot of marketing money. If you’re new to the game, Conversion Optimization is the science (some might say art) of getting a visitor in your website to take the action you want them to take.
Tony Hsieh, founder and CEO of Zappos once said: “We believe that customer service shouldn’t be just a department; it should be the entire company.” Tony’s Zappos is one the biggest poster brands for putting the customer experience, service and support at the top of their value hierarchy. They have revolutionized the way e-commerce sites communicate and support their customers and set a new bar of expectations on what good service looks and feels like. Customer experience, service and support only recently became mainstream as a core company culture for many … Read More
Collecting user feedback when conducting user testing is key in improving your product. The problem is that your users are most likely lying to you about how they use or feel about your product. They’re not doing it because they’re evil. They are doing it because they can’t help it. There are 4 common reasons users fail to give you real answers:
Today – we are happy to announce our first eBook: Get the Most Out of Your User Session Recordings: 10 questions every product manager should ask The way users experience your product can mean the difference between high and steady retention, improvement in conversion rates and eventually your financial bottom line. It can be the key to your product growth. Yet, many product managers fail to put the right emphasis on tracking and analyzing the actual experience their users go through.
Many of us already know how important it is to understand our user’s experience to create great design. Still, not many product managers utilize User Recordings to provide a better experience for their users. Creating a site with great user experience means that people are able to figure out what’s on your site, how to navigate it, get what they want, and leave. When you make it easy, that also means they’ll come back. One way to ensure that this is at the forefront of your team’s mind is to … Read More