Watch Your Conversion Rate Skyrocket With These 129 CRO Tips

Danni FriedlandConversion Rate Optimization, Product Manager0 Comments

Jaco - User testing - player

Besides being one of the trendiest topics in online marketing, Conversion Rate Optimization (CRO) is also a key factor in making your product successful and saving you a lot of marketing money. If you’re new to the game, Conversion Optimization is the science (some might say art) of getting a visitor in your website to take the action you want them to take.

Why Everybody on Your Team Should Watch Your User’s Session Recordings

Danni FriedlandProduct Manager, User testing0 Comments

Tony Hsieh, founder and CEO of Zappos once said: “We believe that customer service shouldn’t be just a department; it should be the entire company.” Tony’s Zappos is one the biggest poster brands for putting the customer experience, service and support at the top of their value hierarchy. They have revolutionized the way e-commerce sites communicate and support their customers and set a new bar of expectations on what good service looks and feels like. Customer experience, service and support only recently became mainstream as a core company culture for many … Read More

Our new eBook: Get the Most Out of Your User Session Recordings

Danni FriedlandEbooks, Product Manager, User testing2 Comments

New E-book: user session recordings

Today – we are happy to announce our first eBook: Get the Most Out of Your User Session Recordings: 10 questions every product manager should ask The way users experience your product can mean the difference between high and steady retention, improvement in conversion rates and eventually your financial bottom line. It can be the key to your product growth. Yet, many product managers fail to put the right emphasis on tracking and analyzing the actual experience their users go through.