A Complete Guide: What is a Buyer Persona and How to Create One

Danni FriedlandBuyer Persona, Product Manager0 Comments

A Complete Guide- What is a Buyer Persona and How to Create One

Let’s be honest – do you ever feel like your marketing efforts are not paying off?

That you’re putting all your efforts on selling a product that nobody is buying?  Feeling like your audience is non-responsive to every move you make to the point you’re worried your product just might not cut it?

These problems may feel deflating or even devastating, but the good news is that they’re not necessarily a sign that there’s a problem with you or your business. Instead, it’s more likely the fact that you haven’t identified a clear buyer persona.
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What Does A Product Manager Actually Do?

Danni FriedlandProduct Manager1 Comment

The Product Managers' Role

Ever found yourself debating what does a product manager actually do, or what are the product manager’s areas of responsibility? We recently had a long debate about it.

Two weeks ago, we created a list of ‘31 product managers every product manager should follow’. While the idea of listing 31 product managers seems pretty straight forward, it actually opened a debate on “what is a product manager” – does it have to be a title, or is it basically a role someone needs to portray.
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Weekend inspiration: 7 Talks About Product Management You Have to See

Danni FriedlandProduct Manager2 Comments

7 talks about product management - features image

There is no one right way to become a great product manager.

Reid Hoffman’s infamous quote says: ״If you are not embarrassed by the first version of your product, you’ve launched too late.״

On the other hand, Steve Jobs was obsessed with making even the inside of a product beautiful, even the parts the user will never see.

It’s safe to say that they both know how to build a great product and make it succeed with millions of users – so how come these opposite approaches, so different from one another, both lead to the creation of great products?

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31 Product Managers Every Product Manager Should Follow

Danni FriedlandProduct Manager3 Comments

Product Managers you should follow

Product managers are the people who shape and drive the product vision forward, but in a world of buzzwords and marketing slang Sometimes it seems that Growth Hackers and Conversion Rate experts get all the attention and glory for a product’s growth.

Just search Google for “growth hackers to follow” or “CRO experts to follow” and then do the same for “product managers to follow” and you’ll see the difference.

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Watch Your Conversion Rate Skyrocket With These 129 CRO Tips

Danni FriedlandConversion Rate Optimization, Product Manager0 Comments

Jaco - User testing - player

Besides being one of the trendiest topics in online marketing, Conversion Rate Optimization (CRO) is also a key factor in making your product successful and saving you a lot of marketing money.

If you’re new to the game, Conversion Optimization is the science (some might say art) of getting a visitor in your website to take the action you want them to take.

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Why Everybody on Your Team Should Watch Your User’s Session Recordings

Danni FriedlandProduct Manager, User testing0 Comments

Tony Hsieh, founder and CEO of Zappos once said:

We believe that customer service shouldn’t be just a department; it should be the entire company.”

Tony’s Zappos is one the biggest poster brands for putting the customer experience, service and support at the top of their value hierarchy. They have revolutionized the way e-commerce sites communicate and support their customers and set a new bar of expectations on what good service looks and feels like.

Customer experience, service and support only recently became mainstream as a core company culture for many upcoming companies as well as long existing brands.

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User testing: 5 Ways to uncover hidden user feedback

Danni FriedlandUser testing2 Comments

User recordings

Collecting user feedback when conducting user testing is key in improving your product. The problem is that your users are most likely lying to you about how they use or feel about your product.

They’re not doing it because they’re evil. They are doing it because they can’t help it. There are 4 common reasons users fail to give you real answers:

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Our new eBook: Get the Most Out of Your User Session Recordings

Danni FriedlandEbooks, Product Manager, User testing2 Comments

New E-book: user session recordings

Today – we are happy to announce our first eBook: Get the Most Out of Your User Session Recordings: 10 questions every product manager should ask

The way users experience your product can mean the difference between high and steady retention, improvement in conversion rates and eventually your financial bottom line. It can be the key to your product growth.

Yet, many product managers fail to put the right emphasis on tracking and analyzing the actual experience their users go through.

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Why Analyzing User Recordings Is Key to Growing Your Product

Danni FriedlandUser testing4 Comments

Many of us already know how important it is to understand our user’s experience to create great design. Still, not many product managers utilize User Recordings to provide a better experience for their users.

Creating a site with great user experience means that people are able to figure out what’s on your site, how to navigate it, get what they want, and leave. When you make it easy, that also means they’ll come back.

One way to ensure that this is at the forefront of your team’s mind is to create a user-centric culture.

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