Let’s be honest – do you ever feel like your marketing efforts are not paying off?
That you’re putting all your efforts on selling a product that nobody is buying? Feeling like your audience is non-responsive to every move you make to the point you’re worried your product just might not cut it?
These problems may feel deflating or even devastating, but the good news is that they’re not necessarily a sign that there’s a problem with you or your business. Instead, it’s more likely the fact that you haven’t identified a clear buyer persona.