Interview with Alex Prokhorenko

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This week we caught up with Olexandr (Alex) Prokhorenko, product manager at Zuora. Zuora is the world’s leading subscription management platform, empowering businesses to launch subscription models and manage the entire lifecycle of their subscribers.   Steve: How would you define the role of Product Manager?   Alex: I’ve seen product managers often take on different, and sometimes extreme roles, based on the company’s stage and size. In fact, coming from engineering and technical management, I find that the position and toolkit of a Product Manager is loosely defined.   … Read More

Investing in Analytics Requires More Than Money

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  While budget is necessary to build out your analytics infrastructure, there is a lot more to account for while building a successful organization.   Many large organizations have committed millions of dollars to data and analytics. It is no secret deeper knowledge lays the foundation for successful businesses. Data allows us to stay one step ahead of our competition, to lead our own industry. However, while making an investment in data is a very worthwhile endeavor, the investment alone is not enough.   Learn more about your customers by … Read More

Applying Agile Analytics to Open Thinking

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  Open thinking can be vastly improved by applying the agile analytics architecture.   Open thinking is one of the most commonly used building blocks when companies begin to build platforms nowadays. Companies like Amazon rely on open thinking to distribute information across their operations, marketing, finance, and technical teams. It is built for rapid expansion and scalability, allowing its proponents to constantly be in a growth state without any need to slow down.   Learn more about your customers by installing Jaco. Click here to get started for free! … Read More

Applying Agile Analytics to Platform Thinking

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Platform thinking can be vastly improved by applying the agile analytics architecture.   In our last post, we discussed applying agile analytics to the different building blocks of digital transformation. By applying the architecture of agile analytics, we were able to vastly improve the first building block of digital transformation: design thinking.   Create smarter design informed by Jaco. Click here to get started for free!   In this post, we will make the next building block of digital transformation significantly more efficient: platform thinking. What is platform thinking?   … Read More

Creating Digital Flow for Agile Analytics

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  In order for agile analytics to work properly, the correct digital flow must exist.   Executives put large sums of money into marketing their technology. In fact, companies spend an average of $7.4 million on data-related initiatives in 2015. However, most of this investment created more digital data silos. We have Google Analytics for web traffic, Omniture for segmentation, Salesforce as a CRM, and countless other programs — all producing data. The issue is that none of them communicate with each other.   Establishing a digital flow that will … Read More

The New and Evolved Data Structures

Steve BurgData, Uncategorized0 Comments

Jaco New and Evolved Data Structures

  In our last post, we discussed the building blocks of data, where it comes from, and the basic terminology needed to understand how data will evolve over the coming years. One challenge moving is forward is re-imagining data as a tool across an organization. Let’s start with how many companies currently use their base data tools for a marketing campaign.   Identify the “How” and the “Why” of your product with Jaco. Click here to get started for free!   The largest CRM platform in the world is Salesforce. … Read More