Welcome to a new segment on our blog – “The Product Manager Toolset”, In this segment, we will interview product managers from some of the best startups in the world about product management tools they use on their day-to-day work. Product managers have various areas of responsibility, spanning different functions within the company.
Let’s be honest – do you ever feel like your marketing efforts are not paying off? That you’re putting all your efforts on selling a product that nobody is buying? Feeling like your audience is non-responsive to every move you make to the point you’re worried your product just might not cut it? These problems may feel deflating or even devastating, but the good news is that they’re not necessarily a sign that there’s a problem with you or your business. Instead, it’s more likely the fact that you haven’t … Read More
Ever found yourself debating what does a product manager actually do, or what are the product manager’s areas of responsibility? We recently had a long debate about it. Two weeks ago, we created a list of ‘31 product managers every product manager should follow’. While the idea of listing 31 product managers seems pretty straight forward, it actually opened a debate on “what is a product manager” – does it have to be a title, or is it basically a role someone needs to portray.
There is no one right way to become a great product manager. Reid Hoffman’s infamous quote says: ״If you are not embarrassed by the first version of your product, you’ve launched too late.״ On the other hand, Steve Jobs was obsessed with making even the inside of a product beautiful, even the parts the user will never see. It’s safe to say that they both know how to build a great product and make it succeed with millions of users – so how come these opposite approaches, so different from … Read More
Product managers are the people who shape and drive the product vision forward, but in a world of buzzwords and marketing slang Sometimes it seems that Growth Hackers and Conversion Rate experts get all the attention and glory for a product’s growth. Just search Google for “growth hackers to follow” or “CRO experts to follow” and then do the same for “product managers to follow” and you’ll see the difference.
Besides being one of the trendiest topics in online marketing, Conversion Rate Optimization (CRO) is also a key factor in making your product successful and saving you a lot of marketing money. If you’re new to the game, Conversion Optimization is the science (some might say art) of getting a visitor in your website to take the action you want them to take.
Tony Hsieh, founder and CEO of Zappos once said: “We believe that customer service shouldn’t be just a department; it should be the entire company.” Tony’s Zappos is one the biggest poster brands for putting the customer experience, service and support at the top of their value hierarchy. They have revolutionized the way e-commerce sites communicate and support their customers and set a new bar of expectations on what good service looks and feels like. Customer experience, service and support only recently became mainstream as a core company culture for many … Read More
Today – we are happy to announce our first eBook: Get the Most Out of Your User Session Recordings: 10 questions every product manager should ask The way users experience your product can mean the difference between high and steady retention, improvement in conversion rates and eventually your financial bottom line. It can be the key to your product growth. Yet, many product managers fail to put the right emphasis on tracking and analyzing the actual experience their users go through.
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