Customer Lifetime Value (CLV, or LTV) is by far the most important metric you can track for your business. Knowing your customer’s lifetime value can guide your marketing, sales, customer support and product decisions. I’ll explain why.
Anticipating how your users will react to a release of a new feature can be nerve wracking. Will it be received with loving applause or an angry frustrated mob? Tracing how your users receive your new feature is crucial for retention and growth of your product. The fastest you can learn about what they experience, the faster you can iterate and improve their product journey.
One of the big challenges in providing a good funnel analysis solution is being able to provide your users with data while not complicating the implementation process. Because of our video session recording capabilities, a lot of our users use Jaco to learn how their users behave within their product and optimize their funnels.
Besides being one of the trendiest topics in online marketing, Conversion Rate Optimization (CRO) is also a key factor in making your product successful and saving you a lot of marketing money. If you’re new to the game, Conversion Optimization is the science (some might say art) of getting a visitor in your website to take the action you want them to take.