As designers, we don’t always feel the need to audit and evaluate our design, since we believe our experience gives us the ability to understand the need and provide the best possible solution.
But designers aren’t always right – When you create something that you love, you might miss out on some crucial aspects and false perceptions that can turn your product into a disaster.
Designers, Product Managers, and UX professionals have to reassess their work all the time.
They have to question what they think is right and make sure their personal agenda doesn’t clash with their users’ reactions.
By making sure your design provides a perfect experience for your users, you will make your product stand out from the red ocean of alternatives.
If you manage to understand your users and adjust your design to their needs, you will make them connect to your product in a meaningful way.
But how can you make sure your design fits their needs? How can you evaluate the quality of your work, on a regular basis, to ensure you’re giving them the best solution to their needs?
It’s not a simple task, and that’s why I came up with a list of stunning tools that will enable you to analyze the success of your design from different angles and help you optimize your product.15 Tools that will help you conduct a thorough design audit for your next product makeover: Click To Tweet
Here are 15 tools that will help you conduct a thorough design audit and give you all the necessary insights for a complete product makeover:
If those who visit your website are clicking on things that aren’t even links, Crazyegg is the ideal tool to show you any call-to-action buttons that need to be fixed.
With the “confetti tool” you will easily notice what should be redesigned to get more conversions and better engagement.
With Clicktale, you can discover your customer’s expectations behind every click – their needs, wants and pain points.
You can see billions of visitors at the same time and reports on how they scroll, where they click and the content they relate with the most. All information is integrated with your existing analytics tools.
Mixpanel measures actions from people that visit your website, instead of page views.
With the segmentation report, it allows you to analyze interactions between your users and your product and spot your most engaging metrics. You can focus your analytics on specific indicators by segmenting the information that is most relevant to you.
Heatmap captures user interactions displaying them in real time with its heatmap technology supports dynamic elements like menus, forms and sliders. The effectiveness is not affected by changes in the layout.
See every click, mouse move and scroll with this tool’s heatmaps.
It also shows you how many visitors are currently on your website or how many are on a specific page and how they found you.
SeeVolution’s real-time analytics will guide you to have an increase in conversions, better technology and create great UX.
The in-page visual analytics across websites and web apps in this tool provides insights into actions on how your users interact with your web design. Finding out about your users’ behavior and meeting their expectations will boost your conversions.
Learn how visitors will interact with your design before launching by finding out what they think, what they remember, and where they make mistakes.
You just need to upload your images and choose the type of test you’d like to run: a Five Second Test, Click Test, Preference Test, or Nav Flow Test. The report on the results will give you the details on how your users interact with your design.
Webmate provides live access to virtual machines, directly in your browser and is great for testing infrastructure.
It has many tools and over 300 browser installations available, making testing and development easier for you. Webmate helps you fix any layout problems before your users struggle with them in your webpages or apps and assures you it is working in any browser.
UserZoom is a great platform for UX analytics, customer experience research, and usability testing.
It lets you evaluate multiple sites at the same time, including your competitor’s site. With task success ratios, time on task analysis, number of clicks, pages viewed, user comments and other features, you can measure and improve user experience.
This is a fun and enjoyable survey tool for you to keep your users happy by making sure they are satisfied with your application. They can complete the survey whenever they are ready and when they do, you’ll get in-depth reports, answers, user demographics, and satisfaction. You can also compare with similar websites.
This user onboarding tool’s main focus is to monitor user interaction. If it looks like your user is having trouble with your website and he is about to drop off, Lifecycle helps you guide them through an email, SMS or in-app message based on targeted behavior.
Appcues allows you to design and manage a personalized onboarding flow to improve your product’s adoption and conversion rates. Its segmentation capabilities point out when and where your users should take action.
You are able to select patterns and templates based on the behavioral data, which is synced with productivity tools, CRM and analytical systems.
Here at Jaco we aim to give you as much insight as possible about your users to make it easy for you to understand who is the person visiting your website and be able to adjust your application to their needs.
With our filter features, you can view how users interact with a more specific perspective and get top performance no matter the complexity.
We provide the exact information you need by automatically tracking events and funnels, and automatically rating the most relevant sessions.
14. Heap Analytics
Heap Analytics is fabulous for funnel analysis, user behavior and tracking conversion rates.
It captures clicks, taps, swipes, form submissions, page views and points out correlations between such actions and your website’s layout.
Heap helps you notice anything you should adjust and redesign that might be misleading your users from achieving what they want.
Typeform is by far the prettiest way to get to know your users better. The amazing survey forms have the greatest designs making it fun people to fill them out.
Learn in a very direct way what your users want, what they like and what you should look into for improvement.
Acknowledging your users’ behavior, what they need, what they want and who they are will give you the most valuable in-depth insights on your product.
These variety of tools are some examples of the different approaches you can take in order to get to know them better, and understand how far your product is from their expectations.
As you learn about your customers, you’ll learn about your own product without even noticing.
“Recognizing the need is the primary condition for design.” – Charles Eames
Did we not mention your favorite tool? Share it with us in the comments below. 😉