Why Analyzing User Recordings Is Key to Growing Your Product

Danni FriedlandUser testing4 Comments

Many of us already know how important it is to understand our user’s experience to create great design. Still, not many product managers utilize User Recordings to provide a better experience for their users.

Creating a site with great user experience means that people are able to figure out what’s on your site, how to navigate it, get what they want, and leave. When you make it easy, that also means they’ll come back.

One way to ensure that this is at the forefront of your team’s mind is to create a user-centric culture.

Jonathan Horowitz gives a great example of this type of culture:

“It’s an environment where discovering and discussing customer insights is an ongoing cross-department activity which steers the product and service strategy.”

Typically, in order to get user experience feedback, you have to watch people struggle through the buttons and site navigation, as they mutter things like, “What,” “Where am I supposed to go now,” and “How did I get here?” all while scribbling your own notes to keep up.

This means that you only get a limited amount of user feedback, a limited number of people involved, and you’re at the mercy of meeting timelines.

But there’s a better way to get this data.

 

Download our Ebook and use our 10 tips on analyzing User Session Recordings

 

User recordings let you track and record the actions of every user that comes through.

This means that you’ll be able to use the data to get all of your teams involved and focused on the user’s experience while also creating a site that understands and meets the needs of your audience.

And that means you can get even more return site visitors.

Why a User-Centric Culture Will Improve Your Business

Creating a user-centric culture will make your business stronger, and pay off because it puts your customer at the center of what you’re doing. After all, this was all created for them, right? So if you make their experience the most important part of your business, you’ll be ahead of the game. And all you’ve got to do is pay attention to what they’re doing.

Show That You Put Your Customer First

We all know that feeling of going to a site to buy something and not being able to figure out how to put the item in the cart, or check out, or just get the site to take our money.

Shut up and take my money!

We berate these companies, bemoan them on Twitter, and vow that we’ll never buy anything from them again. But it’s easy to fall into that trap by not understanding the issues that the person on the other side of the screen was struggling with.

But by focusing on the end user, and always having their needs at the front of your mind, you’re able to design your site in a way that makes it easy for users to navigate.

When you’re focused on a user-centered culture, all of the teams in the company are constantly asking themselves things like:

  • How does this help our user?
  • Will they understand what we’re trying to do?
  • Does this fit with what our users want from us?

Having a user-centric culture means that you’ll actually know the answer to these questions so that your teams can create products that users will love and understand.

Putting your end-users first shows that your company understands that without them, the business wouldn’t exist.

CulturedCode.com Home Page

Putting your users first, sometimes even on your front page! (as seen on Culturedcode.com)

Creates Trust With Your Users

It’s hard to create trust in an online world, even though trust is one of the main reasons we choose to do business with one company instead of another.

But when you care about your end user and have a team of people who always put the users worries, fears, and concerns first, that care and concern will show in the site design and the product.

This type of care and attention to detail creates trust between the end-user and your company. That means that once customers have started interacting with your site and with your business, they’re much more likely to stick around because they know they can trust you to do what’s best for them.

Why Analyzing User Recordings Is Key to Growing Your Product Click To Tweet

How User Recordings Help You Build A User-Centric Culture

So, we know the benefits of creating a user-centric culture, but how do you actually do it?

Without knowing what your users are thinking, you’re not able to design in a way that’s easy to understand, or create products that keep them interested.

User recordings help you build a strong user-centric culture because you’ll get more data, more flexibility, and more opportunity to test your changes.

Remember: without user research, design is meaningless.

The best part is that you can use the results from these user recordings to get everyone in the company involved and invested in the end-user.

Get Teams to Ask Questions

It’s hard to get all of the different teams in a company interested in end-users.

When the team isn’t customer-facing, or when users are these faceless, nameless people spread out all over the world, getting teams to care is difficult. Figuring out what the users want seems like an insurmountable task when there’s no way that you’d ever be able to talk or interview all of them.

This is where user recording software like Jaco can help.

When you record the user experience, you give the user a voice. They become real. And this will get your team interested and curious.

They’ll want to know why users are constantly struggling in the same three areas of the site. They’ll get excited when changes are made and users are effortlessly able to move through the sales process.

By creating user recordings, you make your end-user human again, and your team will naturally be curious about what’s going on.

Putting your end-users first shows that your company understands that without them, the business… Click To Tweet

Empower Your Team To Create Ideas

Giving employees access to user data gives them the opportunity to see patterns, offer ideas, and identify areas of improvement. And if you’ve got user recordings, that means that this data won’t only be available to UX designers or product managers.

Instead, the UX designers and product managers will be able to share these insights with other teams.

That means that the entire company will be involved, invested, and focused on coming up with ideas, brainstorming, and figuring out how they can keep the customer’s needs in mind during their own work.

Let Teams Create Solutions That Work

User recordings also give you the opportunity to test your results and see how the changes you made affect the end-users. And that type of data is really gratifying because it’s proof that a problem has been identified and solved.

Now, the CRO will be able to take this data to the next company meeting, and show how site engagement has improved, with user recordings displaying this positive change.

Conclusion

With so much going on on a day-to-day basis, it’s easy for companies to forget that their focus should really revolve around their users.

But, a user-centric company culture creates happy customers that want to work with you again. User recordings are a great way to record and use this data so that companies can understand the end-user, get your teams involved in creating solutions, and see how those solutions paid off.

 

4 Comments on “Why Analyzing User Recordings Is Key to Growing Your Product”

  1. Pingback: Jaco Blog - The easiest way to watch and analyze your users’ behavior

  2. Pingback: Our new guide: Get the Most Out of Your User Session Recordings

  3. Pingback: User testing: 5 Ways to uncover hidden user feedback

  4. Pingback: Why Everybody on Your Team Should Watch User's Session Recordings

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