Though still under-hyped, User Onboarding has the biggest impact on your customer’s Lifetime Value (LTV) and churn rate.
I’ll keep it short and simple – if your onboarding process sucks, your new users will churn faster than you can say “I’ve read ‘Lean Startup’ by Eric Ries and it changed my life”. The biggest challenge of any product is convincing users they should stick around and give you a chance.
Odds are against you as it is. If your onboarding process isn’t good – you’re setting your product growth up to fail – from the start!
“User onboarding is the process of increasing the likelihood that new users become successful when adopting your product.”
There are so many elements to the Onboarding process. So many little details to tweak, pitfalls to avoid and opportunities to turn random users into loyal customers. You just have to know how. If you’re not sure how well your users are handling your onboarding process – don’t forget to take a look at your user session recordings) for a closer look into how customers interact with your product.
We wanted to help you get the best practices and most useful tips – ones that will help you plan (or re-evaluate) your onboarding process. To do so, we’ve gathered the best User Onboarding resources for SaaS products – 37 of them.
Quick note – This resource list is focused on Onboarding tips for SaaS products, not including mobile apps.This resource list has the best #Onboarding tips for #SaaS products- Don’t miss it Click To Tweet
37 User Onboarding Resources
Guides & Strategies
This is a collection of articles that will help you better understand the Onboarding process and Framework. These guides will take you from 0-100%
- Intro to User Onboarding – if you don’t want to get deep into the basics, here’s a quick Summary of what onboarding is, thanks to guys from Tooltip.io
Every product is different, and every target audience needs their own tailor made onboarding process.
That being said, his set of articles will give you a speed-course on the best practices to use in your Onboarding process to convert and retain more users.
Mistakes to avoid
Getting your onboarding process right is hard. Making mistakes it way too easy.
Check out these articles to learn what you should avoid.
21. What are the biggest mistakes in user onboarding? – Quora (Not an article, but the answers are priceless to learn from).37 best #UserOnboarding resources for #SaaS products Click To Tweet
Examples, Case studies & Inspiration
Learning from other people’s experience and getting inspiration from related products is always a good idea.
Go over these articles to see how other companies are onboarding their users (including breakdowns, screenshots and critique).
While not on-product, your onboarding email process is super-important to maintain momentum and increase retention for your newly acquired users. Here are some articles that will help you create better emails to engage your onboarded users.
This set of articles will give you a speed-course on the best onboarding tactics to use: Click To Tweet
You are now ready for the big league! These articles will help you user more advanced technique to optimize your onboarding process and optimize your results.
Pro tip: Make sure you master the basics before diving into these practices.
37. An Hour long webinar with the User Onboarding master Samuel Hulick:
Optimizing your user onboarding never really ends, but reading, experimenting and learning from others will definitely help you optimize your process faster and retain more users.
Tell us, who’s in-charge of the onboarding process in your team, your product or customer success manager? Let us know in the comments.